We find the actual problem, then fix it.
Chalk Theory is a go-to-market strategy and digital growth consultancy built for companies past the founder-led-everything stage and short of a fully staffed revenue team. That gap is where most growth stalls.
Strategy without execution is a slide deck.
Execution without strategy is motion, not progress.
Most growth-stage B2B companies don’t need more strategy. They need the strategy that already exists to survive contact with the CRM, the ad account, and the engineering backlog. Priorities drift, ownership gets fuzzy, and the org burns its budget re-arguing decisions instead of shipping them.
That’s the gap we close. Every engagement starts the same way: we look before we talk. We review the funnel, the tech stack, and the operating cadence before recommending anything, because the symptom you called us about (flat pipeline, rising CAC, a website that doesn’t convert) is rarely the actual cause. Then we build the fix: the revenue operations, the process, the infrastructure, or the campaign system that resolves it, working alongside your team through implementation.
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No pre-packaged playbooks. We map revenue operations, technical infrastructure, and marketing performance before we recommend a single line item.Build, Don't Just Advise
We build the process, the campaigns, and the infrastructure ourselves. A strategy that stays theoretical doesn't count as done.Systems Over Tactics
A single campaign win won't survive the next quarter. We build growth systems (acquisition, activation, retention) designed to compound.Operators, not theorists.
Chalk Theory is led by Jayraj Misra, Partner, who spent roughly seven years in Big4 Global Business Services (the shared-services and process-discipline arm of Big4 consulting) and Finance Transformation consulting, building shared services centers, running finance process assessments, and driving EBITDA improvement through process optimization (Celonis process mining, CIMA management accounting) and Global Capability Center setup, before founding Chalk Theory. That’s the discipline behind how we map revenue operations: the same rigor that reconciles a P&L now reconciles your CRM pipeline number. Defensible numbers first, recommendations second. Connect with the company on LinkedIn. That same operator discipline runs through Chalk Studio’s design work and Chalk Theory Labs’ internal tooling. Three practices, one team.
The team Jayraj works alongside spans customer-experience consulting and technical/product-management backgrounds: the disciplines of revenue operations, performance marketing, and technical infrastructure the site describes throughout. See how that shows up in the work: Growth Systems, Performance Marketing, and GTM Strategy.
Chalk Theory is based in India and delivers globally. We run US and UK business hours as our core working day, with dedicated timezone overlap built into the plan from kickoff, so the defensible numbers and process discipline described above reach you on your working schedule, not around it.
Let's start with a straight conversation
No pitch. No pressure. Just clarity on what's broken.