What This Actually Looks Like
Five B2B SaaS engagements across GTM Strategy, Performance Marketing, and Growth Systems: what was actually broken, what we did about it, and the numbers that moved once it shipped.
Revenue Operations & Attribution Rebuild
Ask marketing, sales, and CS to define a “qualified” account and you'd get three different answers. That gap was the whole problem: pipeline numbers nobody trusted because no two teams were counting the same thing. The fix was a shared system of record, built from scratch: lifecycle stages, lead scoring, multi-touch attribution, and handoff rules that finally gave every team the same picture.
67%
Faster Handoff
34%
SQL→Won Lift
99%
Data Match Rate
$2.1M
Δ Pipeline
Performance Marketing Infrastructure Build
Paid spend had outpaced anyone's ability to explain where it was going. So we built full-funnel attribution and automated bid and budget optimization across channels, tying every dollar spent back to the pipeline it actually generated.
43%
Lower CAC
3x
Lead Vol
2.8x
ROAS
60d
Deploy
Growth Systems Automation Rollout
The RevOps stack ran on spreadsheets and manual CSV exports stitched across four different tools: slow, error-prone, and impossible to trust at speed. We replaced it with one automation layer tying CRM, product usage, and billing together, so expansion and churn signals reached the team that needed to act on them the same day they appeared.
$8.4M
Δ Pipeline Influenced
28%
Ops Cost Reduction
42%
Faster Signal-to-Action
5.2x
LTV/CAC
Category Launch & GTM Motion Build
Brought in pre-launch for a new product line entering a crowded category. We built the positioning, the pricing, and a three-channel launch motion (outbound, paid, product-led) from a standing start. Then we handed the internal team a playbook they could run without us. Full detail on our GTM Strategy service.
90d
Zero to Launch
$1.4M
Pipeline Gen
19%
Demo→Close
4x
Outbound Reply
Sales-Led to PLG Transition Architecture
The client needed a self-serve entry point alongside their existing enterprise sales motion, without sales feeling like product was eating their pipeline. We redesigned the buyer journey, rebuilt onboarding and activation tracking, and put real handoff rules between product and sales in place. That's the Growth Systems layer at work: it's what made those rules stick.
31%
Trial→Paid
2.4x
Sales Velocity
21%
CAC Reduction
120d
Time to Rollout
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